Maintaining Competitive Advantage Through Knowledge Management
Nanako Mura
Every day for the next 13 years an average of 10,000 baby boomers will retire from the workforce. As a result, organizations are experiencing losses of core technical knowledge, critical relationships and valuable know-how that has helped to drive innovation, achieve competitive advantage, gain efficiencies and resolve issues.
In this interactive session, you will better understand the various forces that jeopardize institutional knowledge and put business performance at risk, the components of knowledge management that every organization needs to address and some of the knowledge management tools used to help maintain and elevate organizational and individual performance. Particular emphasis will be place on MASK (Method of Analyzing and Structuring Knowledge), a method of tacit knowledge capture used extensively by Kraft Foods, Mondelez, Essilor and being adopted by Praxair, Goodyear, and the US Transportation agencies.
Learning Objectives:
· Be able to articulate what Knowledge Management is and how it can enhance individual and organizational performance
· Be able use the CKF (Critical Knowledge Factor) Tool to help organizations and individuals identify critical knowledge.
· Be able to describe several best practices in knowledge capture and transfer
· Be able to talk specifically about Knowledge Books, the product of tacit knowledge capture using the MASK method.
Nanako was most recently the head of Knowledge Management and learning and development at Kraft Foods. During her 25 year career at Kraft she lead the knowledge management, learning and development, innovation and intellectual property functions. Prior to Kraft Nanako worked at Pillsbury and P&G in various R&D product development roles. Nanako is currently passionate about helping organizations "know what they know" and retain their critical institutional knowledge for competitive advantage.
