How Do We “Sell” OD?
How Do We “Sell” OD? Sales Strategies for OD Folks.
“How do we market OD?” “I don’t know how to explain to people what I do.” “Everyone does OD differently!” “I do OD, but I call it something else.”
Sound familiar? These are common refrains heard throughout conversations between OD folks. We all know we need to “sell” our OD work, but how do we do that – and in a way that feels natural, not forced?
Join us to learn how to apply cutting-edge sales strategies to OD in an interactive program facilitated by Jennifer Hogberg and Kevin Potrzeba of Sales Empowerment Group, a company which teaches other companies how to sell their products. You’ll leave with tools for sharing your ideas based on new sales techniques geared towards emotional engagement and influence.
Jennifer and Kevin will be sharing best practices on delivering persuasive presentations – including what not to do. Through creating sample slide decks in small groups, we’ll learn how to leverage thought leadership ideas, research, and best practices from the sales world. We’ll talk about how to get buy-in and engagement from anyone – your client, your boss, your team, your professor! No matter your role in an organization, you’ll be able to use these strategies to get your voice heard and expand the influence of OD.
Kevin brings over 32 years of software sales management experience to Sales Empowerment Group (SEG). He is President of SEG. Prior to SEG, he was an EVP of Channel IQ where he led all sales, account management and business development efforts and grew Channel IQ into the market leading provider of online channel management solutions. After Channel IQ was acquired by MarketTrack, Kevin led the initiative to migrate all of their clients onto their new E-Commerce channel management platform. Prior to Channel IQ, he was VP of Sales at ISD Corporation, VP of Worldwide Sales for Interface Software, a leading provider of enterprise CRM solutions (now Lexis Nexis). He also served as the VP of North American Sales for Showcase Corporation and VP of North American sales at SPSS, Inc.
As a Sales Consultant, coupled with a background in sales training and coaching, Jennifer uses the methodologies and tools from various training platforms and methodologies to mentor, coach, and train sales professionals. Jennifer has familiarity with Miller Heiman, Target Account Selling (TAS), Challenger, SPIN, Corporate Visions, Sandler, and Revenue Storm. Prior to joining Revenue Storm, Jennifer succeeded in progressive roles at Xerox Corporation. A graduate of Indiana University, Jennifer holds a Business Degree in Marketing & Advertising and sits on the Executive Committee and Board for the Kelley School of Business Alumni Association. Additionally, Jennifer currently serves on the Association of Strategic Alliance Professional Board (A.S.A.P.) and the Pillars Community Health Board, which is a board position she has held for the past nine years. Certifications: ICF Certified Coach, Lean Six Sigma Black Belt, Master Sales.
To register, visit https://odnchicago.org/programs/how-do-we-sell-od/
ODNC and CODIC are OD Alliance members.