This session will be offered virtually. Please register to receive the link and password. Pre-Work will be sent with your registration.
Join Colleen McFarland in a discussion about the youngest members of our workforce. Explore with her the dramatic differences between them and millennials and what this means to leaders. Consider how an employee could be motivated to make behavior changes by simply engaging with the data their employer has collected about them. Understand how the companies that will win the digital revolution will be the ones that ensure their people managers are data-savvy and their workplace digital experiences are personal.
Learning Objectives:
- Appreciate the need for both connecting with young adults in the workplace where they are -online and role modeling for them the power of engaging In Real Life (IRL)
- Understand how people data can be leveraged to personalize employee experiences and build loyalty
- Leave with ideas for how the manager role needs to evolve
Colleen McFarland has made a career of working with leaders to prepare and manage the impact that a business change will have on their customers and employees. As an expert in change management, she knows that cold hard facts combined with compassion is what is needed to motivate individuals to do the hard work that change requires. And it takes empathetic leaders to drive the change.
McFarland works for Beam Suntory, a world leader in premium spirits. Beam Suntory inspires human connection. Her role is to support the executive leaders charged with executing the IT solutions needed. She will working with them to integrate change management practices into everyone's ways of working.
Educated first at Marquette University as an engineer, later at Loyola University of Chicago in business, Colleen has spent her career building relationships. Being open to others, getting to know them, working to understand their point of view and learning from them is what she does. Disconnected - How to Use People Data to Deliver Realness, Meaning, and Belonging at Work is her first book.
Social Media: linkedin.com/in/colleenmcfarland1
Website: colleenmcfarland.us
