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  • CODIC: Ken Phillips – Predictive Learning Analytics

CODIC: Ken Phillips – Predictive Learning Analytics

  • Saturday, November 13, 2021
  • 9:00 AM - 12:00 PM
  • ZOOM link will be shared with Registrants.


  • For regular and student members of CODIC


Join us at 8:40 for Networking! Please register to receive the link and password. By registering, you are giving your consent to be recorded. 

8:40-9:00 am Logging On & Networking

9:00-12:00 pm Program

Ken Phillips

Ken Phillips

What’s the number one issue facing learning and organizational development professionals today? 

It’s “Scrap Learning,” a term that describes the gap or wasteland between training delivered and not applied back on the job. Said differently, it’s the flip side of training transfer.

You might be wondering how big the problem is. According to several research studies, estimates range between 45 and 85 percent.

  • These percentages make it a critical business issue because it wastes both money and time, two precious organization resources. 
  • It also costs learning and organization development professionals lost credibility in the eyes of business executives who send their employees to training. 
However, there now is a revolutionary new way for learning and organization professionals to measure, monitor and manage the amount of scrap learning associated with a training program. It’s called Predictive Learning Analytics™.

In this informative, highly engaging session you will examine this new three phase nine-step measurement and evaluation methodology for increasing training transfer. Particular emphasis focuses on how to use data to pinpoint the underlying causes of scrap learning associated with a training program and how to mitigate or eliminate these causes.

After attending this session, you will be able to:

  • Identify the impact scrap learning has on wasted organization resources and lost credibility with business executives
  • Use the Predictive Learning Analytics™ process and its five key metrics to pinpoint the underlying causes of scrap learning associated with a training program
  • Identify targeted corrective actions to mitigate or eliminate the underlying causes of scrap learning

Ken's Bio

Ken is the founder and CEO of Phillips Associates and the creator and chief architect of the Predictive Learning Analytics™(PLA) learning evaluation methodology.  He has more than 30-years’ experience designing learning instruments and assessments and has authored more than a dozen published learning instruments.  Ken also regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate L&D groups. Since 2008 he has presented at the ATD International Conference and Expo and since 2013 at the Annual Training Conference and Expo on topics related to measurement and evaluation of learning.

Ken has written articles for TD magazine, Training Industry Magazine, and Training Today magazine. He also is a contributing author of five books in the L&D field and the author of the recently published ATD TD at Work publication titled Evaluating Learning with Predictive Learning Analytics.

Ken earned the Certified Professional in Learning and Performance (CPLP now CPTD) credential from ATD in 2006 as a pilot pioneer and recertified in 2009, 2012, 2015, 2018, and 2021.



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